Snake Oil and Salesmen

October 26th, 2009

I’ve been searching reviews for a natural dietary supplement to see what it does and if it’s any good. The process brings me face-to-face with the real nature of the internet, and a lesson in marketing, during the very week I’ve been planning my own internet marketing strategy.

Snake Oil Remedies
Image by inky

Upon searching for this particular supplement, I find that the reviews on the first couple of Google pages of links were all very positive. Nothing is so perfect. Perfection makes me suspicious. The reviews were similar in their wording. My guess is the marketing man (who shall remain nameless) from the company who make the supplement has entered into as many blog and review sites as he could find. SEO at its best … and worst. Manipulating search engines and saturating the bandwidth for those searching on the efficacy of a product is very shrewd marketing strategy, but I find it a little sad, because it erodes the internet’s usefulness as a resource for impartial, genuine, user reviews of a product.

Ah well, moral of the tale: if you want the genuine stuff, click straight to page 20 of the search results; if you want to sell stuff, get it into pages 1 and 2!

Entry Filed under: Marketing and Promotion,Observation & Musing

Leave a Comment

Required

Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Trackback this post  |  Subscribe to the comments via RSS Feed


Blog | About | 

Broken Evolution

Follow brendancody on Twitter

Subscribe

Calendar

October 2009
M T W T F S S
« Sep   Nov »
 1234
567891011
12131415161718
19202122232425
262728293031  

Most Recent Posts