Posts filed under 'Marketing and Promotion'
I got word of the first of the pre-publication reviews to come back for Broken Evolution. I must say it was one thing to get good feedback from beta readers, friends and family, but it takes it to a whole different level when the opinion comes from a person I’ve never met - and a person with a high profile in the field of bioethics.
To read about my own work things like “enjoyable and a very good read” and “the author does seem to have done his homework both from an ethical and scientific perspective” and “I really believe this book should be made into a film” is wonderful and great validation of the years of work in getting it to this stage.
But the nicest surprise is this: a totally independent view of the meaning of this story.
Of late, I had been so mired just getting it all right, making a good thriller, tweaking the pace, or editing the grammer and punctuation, or fixing typos, or submitting to agents, or receiving the obligatory agent rejections and false starts, only to be left spinning and wondering what I actually had in this story at all. How nice to get this assessment - pinpointing with laser precision - the true meaning of this tale: “this book raises the fundamental bioethical questions about the definition of human dignity, how it is conferred and the manner in which a person understands his or her identity.”
Thank you Dr. MacKellar; you have reminded me why I sat down to write this book in the first place.
August 11th, 2010
The iPhone has been grabbing my attention. As if to reinforce the now undoubtable shift in the publishing paradigm, it seems that the number of books being published as apps on the iPhone is growing … fast. Book apps releases in the appstore overtook game apps for the first time ever. 20% of the apps released in September were books. It seems publishers and indie authors are not waiting for the mooted Apple eReader, the one that’s easy on the eyes and the batteries (… yada, yada …), but rather are willing to take advantage of another distribution channel for eBooks here are now. And why not? There are, no doubt, more iPhones than eReaders out there. There’s a huge user base who scan the appstore everyday. Sure, there is eReader software like Stanza on the iPhone, but I can see the attraction of a custom app in terms of its attention, customization, regular updates, linked interactive content, options for free/purchase content, etc. I’m not the only one.
There’s early adopter advantage to be had here. After all, where is an Apple eReader likely to get its content? Are they likely to do a content distribution deal with a competitor like Amazon who have their own eReader to shift? I don’t think so. Maybe Google? Or Stanza. Or will they open up a bookstore of their own, just like they’ve done for every device they’ve made recently. Perhaps. The answer might be simpler than that. It wouldn’t surprise me that many of the books will just come from the appstore anyway, and run on the eReader as they would on the iPhone.
Perhaps its time to dust of my programming skills and write my first iPhone app. As I know from writing software for other handhelds, its not trivial — beyond the ken of most authors. Maybe I should make the fruits of that effort available to other authors and publishers too? Well, let’s see where it goes - that’s pretty much the mantra for the whole publishing business right now.
November 3rd, 2009
I’ve been searching reviews for a natural dietary supplement to see what it does and if it’s any good. The process brings me face-to-face with the real nature of the internet, and a lesson in marketing, during the very week I’ve been planning my own internet marketing strategy.
Image by inky
Upon searching for this particular supplement, I find that the reviews on the first couple of Google pages of links were all very positive. Nothing is so perfect. Perfection makes me suspicious. The reviews were similar in their wording. My guess is the marketing man (who shall remain nameless) from the company who make the supplement has entered into as many blog and review sites as he could find. SEO at its best … and worst. Manipulating search engines and saturating the bandwidth for those searching on the efficacy of a product is very shrewd marketing strategy, but I find it a little sad, because it erodes the internet’s usefulness as a resource for impartial, genuine, user reviews of a product.
Ah well, moral of the tale: if you want the genuine stuff, click straight to page 20 of the search results; if you want to sell stuff, get it into pages 1 and 2!
