Posts filed under 'Publishing Industry'
I just caught this Barnes and Noble job posting.
“Will be a primary developer of an iPhone eReading application …
May be invited to contribute to Android, Windows Mobile and other projects, time permitting”
Interesting that even the promoters of the Nook are hedging their bets on eReading platforms. They can’t afford to ignore the ubiquity of the iPhone. It’s also interesting because iPhone eReading apps port very easily to the iPad. And with a built-in link to the Barnes and Noble eBook store … that would put it in competition with iBooks and the Apple iPad Book Store, wouldn’t it?
B&N do know that the only way an app can get onto the iPhone/iPad is with Apple’s approval, don’t they?
Interesting times in publishing!
February 15th, 2010
So the Apple’s long-mooted tablet PC has been unveiled at last today.
It’s a big iPhone. It won’t fit in your pocket. Perhaps being seen wearing an iPouch to carry the thing will be the new fashion statement? But I can’t see many people buying it as a phone.
It is Kindle-esque in its proportions, but with a colour screen. Surely the screen won’t be as easy to read as the Kindle’s eInk screen?
Perhaps it’s aimed at home laptop users … who don’t want a tactile keyboard, don’t need to run more than one app at once, and who are happy to only run iPhone OS apps (not Mac OSX apps).
At first, I’m not sure where Apple intend the market for this. In effect, it’s a technology convergence, portable home-media device, but in a recession it must be hard to justify buying one - it costs more that a Kindle or a Netbook. However, no doubt, early-adopters will throng to it. We’ll just have to see where it really settles at home.
Clearly, Apple do intend it as an eBook reader. The incorporation of the new iBooks* strategy is proof of that. It also runs all existing iPhone apps, as I predicted, so existing iPhone book apps would probably command more downloads now that a larger reading surface is there to entice readers.
So it’s ready to go. Time to package up my book for iPhone/iPad after all? However many or few devices they sell, this can only mean more ebook downloads for authors. However, I would be very curious to know the terms & conditions under which Apple are giving publishers access to sell in the new iBook store. Like the success of the iPad itself … that detail will come out over time.
http://www.apple.com/ipad/
* iBooks appears to be eReader software, using the ePub format, linked to Apple’s own new iBook store.
January 27th, 2010
Dealing with corporate clients, handling their last minute rush requirements that absolutely have to be done by Christmas (happens every year!) got me thinking about the megacorps of publishing. The megacorp of publishing - Amazon. Ok, so bear with me. I’m have a suspicious mind. It comes from reading and writing all those thrillers.
When I first considered self-publication a year ago, BookSurge was the candidate. In the meantime, it has been subsumed into the great belly of the Amazon beast. Not long after, Amazon stated that the only vanity press they would list on their site was … BookSurge (CreateSpace as it has recently been renamed).
There’s the rub. And a portent of the future. That was a clear case of Amazon leveraging it’s online market dominance to push out other vanity presses, and so maximize its profits from that sector of the market. It is a common strategy of all megacorps, like Tesco and Walmart. Suppliers are so glad to get into chainstores like those, that they will take a financial hit for the sake of wide exposure. And the megacorp will squeeze them financially, because they know they will take it.
In the Internet age, if we are not vigilant, we will live in an age of monopolization of the distribution channels. The companies who control the distribution channels set the rules of the game, and can squeeze suppliers.
So who are Amazon’s book suppliers? The publishers? Yes and no. Mostly no. Because it is the authors who actually make the product. Amazon knows this. This is why CreateSpace makes such sense for them, especially in the long term, as I will explain shortly. If they capture the huge volume of vanity published authors, it doesn’t matter if they sell only a few books on each. Amazon aren’t fussy, because one person’s buck is as good as any other. Multiply a few book sales out by the volume of vanity authors they can capture (remember, they control the main distribution channel). And they can charge the author for the privilege of using their vanity services too (the willing supplier will be squeezed gladly for access to the distribution channel).
Publishers aren’t really the suppliers. They are the middle men in Amazon’s paradigm. Amazon need publishers for now, of course, because Dan Brown’s latest will drive browsers to Amazon in droves. But in the future … who knows. Apart from squeezing supplier’s profit margins, the other strategy megacorps use to maximise profits is shortening the supply chain. On the Internet, this is known as disintermediation. The middle men are kicked out, because the distribution costs are kept low, and the Internet company can connect supplier directly to customer. Authors linked directly to customer, by Amazon alone. Internet companies will use and tolerate any intermediary only so long as it makes financial sense for them. With Borders bookstores closing daily, will Amazon grab some high street pick-up points for their consignments on the cheap in a recession? If Amazon become the distribution channel for books, what’s to stop them signing contracts with Dan Brown once his contract with his publisher expires? What’s to stop them from setting up an X-Factor book site to crowd-source the next Dan Brown from the ranks of all the CreateSpace authors?
Publishers beware. And watch what Amazon is up to. Gradually, Amazon’s interests may be to push the publishers out of the chain and deal with authors directly. Small shifts, inexhorably, over time. Too suspicious for you? It’s not just me: Publishers need Amazon - but do Amazon need publishers?
The big worry, in such a doomsday scenario for publishing, is who would be left to fight back against the megacorp in the author’s interest?
But, for now, we’ll all happily use them. They’ve got the biggest, best distribution on the Internet. Right?
December 14th, 2009
It’s a been year. What a year! For all concerned.
Over a year ago I started preparing to self-publish. I delayed, choosing to keep trying the mainstream publishing channels a bit longer. Curiosity, I suppose. To see what I had got, and if anyone would bite. 50 submissions/rejections was the limit I had set myself before going it alone. In fact, by now, it’s been closer to 100. 2 of those were full manuscript rejections. They said nice things about my writing. They also said the recession makes it difficult. They also said I should edit it more. So I will, to try to make it even better, the best it can be. One last round of edits.
But I won’t be submitting this novel to another agent. The high water mark has been reached. Time to do what I intended.
Adventure? Well, not quite. If this last year of adventure in publishing was a Famous Five novel, it’d be like opening page one, only to read that Georgina wasn’t allowed outside the house until she’s brushed her teeth and did her chores. Then another 100 pages describing her doing her chores! I won’t bore you with my chores.
However, during chore time, er … I mean submission time … I’ve learned quite a lot about publishing around the web forums, blogs, etc. I’m always fascinated to learn new things. I love research. Research anything, me. Back of crisp packet even. But I especially like researching adventures before I embark on them. And bringing lashings of ginger beer. I like to be prepared. Knowledge of the publishing business was always crucial, because if I was to self-publish, I needed to know as much as possible about the way the pros do it. I might as well, while I was twiddling my thumbs waiting for agents to get back to me with rejections.
It’s been eye-opening, that’s for sure.
I won’t reiterate all the stuff that’s out there, easily accessible, about how the publishing industry is changing. Plenty of resources for that. Instead, I’ll just give you what is uniquely mine to give - my opinions about what is going on in publishing. Opinions I’ve been biting my tongue over for a year. So over the next week, I’ll tease it out in a few blog posts.
December 13th, 2009
The iPhone has been grabbing my attention. As if to reinforce the now undoubtable shift in the publishing paradigm, it seems that the number of books being published as apps on the iPhone is growing … fast. Book apps releases in the appstore overtook game apps for the first time ever. 20% of the apps released in September were books. It seems publishers and indie authors are not waiting for the mooted Apple eReader, the one that’s easy on the eyes and the batteries (… yada, yada …), but rather are willing to take advantage of another distribution channel for eBooks here are now. And why not? There are, no doubt, more iPhones than eReaders out there. There’s a huge user base who scan the appstore everyday. Sure, there is eReader software like Stanza on the iPhone, but I can see the attraction of a custom app in terms of its attention, customization, regular updates, linked interactive content, options for free/purchase content, etc. I’m not the only one.
There’s early adopter advantage to be had here. After all, where is an Apple eReader likely to get its content? Are they likely to do a content distribution deal with a competitor like Amazon who have their own eReader to shift? I don’t think so. Maybe Google? Or Stanza. Or will they open up a bookstore of their own, just like they’ve done for every device they’ve made recently. Perhaps. The answer might be simpler than that. It wouldn’t surprise me that many of the books will just come from the appstore anyway, and run on the eReader as they would on the iPhone.
Perhaps its time to dust of my programming skills and write my first iPhone app. As I know from writing software for other handhelds, its not trivial — beyond the ken of most authors. Maybe I should make the fruits of that effort available to other authors and publishers too? Well, let’s see where it goes - that’s pretty much the mantra for the whole publishing business right now.
November 3rd, 2009
