Apple’s iPad unveiled at last

So the Apple’s long-mooted tablet PC has been unveiled at last today.

It’s a big iPhone. It won’t fit in your pocket. Perhaps being seen wearing an iPouch to carry the thing will be the new fashion statement? But I can’t see many people buying it as a phone.

It is Kindle-esque in its proportions, but with a colour screen. Surely the screen won’t be as easy to read as the Kindle’s eInk screen?

Perhaps it’s aimed at home laptop users … who don’t want a tactile keyboard, don’t need to run more than one app at once, and who are happy to only run iPhone OS apps (not Mac OSX apps).

At first, I’m not sure where Apple intend the market for this. In effect, it’s a technology convergence, portable home-media device, but in a recession it must be hard to justify buying one – it costs more that a Kindle or a Netbook. However, no doubt, early-adopters will throng to it. We’ll just have to see where it really settles at home.

Clearly, Apple do intend it as an eBook reader. The incorporation of the new iBooks* strategy is proof of that. It also runs all existing iPhone apps, as I predicted, so existing iPhone book apps would probably command more downloads now that a larger reading surface is there to entice readers.

So it’s ready to go. Time to package up my book for iPhone/iPad after all? However many or few devices they sell, this can only mean more ebook downloads for authors. However, I would be very curious to know the terms & conditions under which Apple are giving publishers access to sell in the new iBook store. Like the success of the iPad itself … that detail will come out over time.

* iBooks appears to be eReader software, using the ePub format, linked to Apple’s own new iBook store.

Add comment January 27th, 2010

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