Publishers’/Booksellers’ own-brand eReaders coming to iPad?

I just caught this Barnes and Noble job posting.

“Will be a primary developer of an iPhone eReading application …
May be invited to contribute to Android, Windows Mobile and other projects, time permitting”

Interesting that even the promoters of the Nook are hedging their bets on eReading platforms. They can’t afford to ignore the ubiquity of the iPhone. It’s also interesting because iPhone eReading apps port very easily to the iPad. And with a built-in link to the Barnes and Noble eBook store … that would put it in competition with iBooks and the Apple iPad Book Store, wouldn’t it?
B&N do know that the only way an app can get onto the iPhone/iPad is with Apple’s approval, don’t they?

Interesting times in publishing!

Add comment February 15th, 2010


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